The Top 5 Ways Coca-Cola’s Brilliant Campaign Capitalizes on Social Sharing

August 25, 2014 | by Katie Schneider
RCP Coke

It’s no secret – this is the “Summer of Sharing.” Coca-Cola’s “Share a Coke” campaign had two simple objectives – increase consumption of Coca-Cola over the summer period, and to get people talking about Coke again. (MarketingMag) To get these conversations going, Coca-Cola printed hundreds of first names and sayings like BFF, Buddy, and more to encourage Coca-Cola drinkers to connect and “Share a Coke.”
The response was huge – videos, tweets, pregnancy announcements, marriage proposals and more – which has some people asking… was Coca-Cola’s “Share a Coke” campaign the best viral marketing campaign, ever? Read More >

Marketers take note: Snapchat is #3 for Millennials

August 21, 2014 | by Elizabeth Council

Questions I’ve overheard far too often amongst marketers include “How do we reach younger people through social media? We know they’re not using Facebook, so where are they?”
The social landscape is full of twists and turns for not only small to medium-sized organizations, but even for many Gen-X marketers. It was like just when everyone got comfortable tweeting out a blog post, something called “Snapchat” had to come along and shake things up all of us. Or, that’s how it might seem. Read More >

Quick Video Messages, No Installation Needed

August 4, 2014 | by Katie Schneider

Most video/picture messaging apps depend on two people having the app installed on their phones. Blab, a new app, is the exception. Blab offers the ability to record a quick video message and send it to any contact via SMS (text). The recipient can then open up your message in a regular web browser. The innovative part is that the other party does not have to have Blab installed to play the video. Read More >

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