A new study of almost 26,000 respondents released by the IAB and Prosper Insight suggests that auto intenders might be the ideal target for digital advertising. The results show that auto intenders are increasingly young, diverse, high earners who are technically savvy and are more likely to respond to digital forms of advertising. Although the results of the study are obviously targeted towards dealers and automotive manufacturers, the data can easily be applied to many other consumer markets as well. Read More >
Many of you have jumped on the social media bandwagon on behalf of your companies and you’re posting regularly to your blog or company’s Facebook page. But is the content you’re sharing worth reading? Are you creating loyalty or are you turning people off? Are you engaging with your audience in a way that keeps them wanting to hear from you? Read More >
Online ads should be built to demand attention and warrant clicks. So, is it necessary to have a professional design your ads or do auto-generated ads like those output by Google Ready Ads cut the mustard?
In an article by Ginny Marvin, Auto-Generated Vs. Pro-Designed Display Ads: How Much Does Creative Matter? Dispop conducted research on which ads performed better: auto-generated ads vs. Read More >